Everybody Has A Story. The Ones That Get Heard, WORK.

Yesterday, I had an awesome lunch with a friend of mine, Zee. He is the CEO of Zee Group, a custom apparel, print and promotional marketing company. 

We started talking about personal branding and what it means to actually share your story with the world. And our conversations are always hilarious because we're both extremely ADD and creative, so ideas are flying all over the walls, bouncing off the tables, and landing back in our notebooks to be tackled later.

But one thing became clear by the end of our 2 hour lunch.

If you want to share your story with the world, it takes hard work.

I feel very fortunate to be both an artist and a marketer, a writer and an entrepreneur. And one big lesson I've learned over the past few years has been that execution truly is everything.

I know of a lot of very talented writers, painters, musicians and artists whose work never sees the light of day, and I know a lot of entrepreneurs, CEOs, investors and executives who flaunt their title of "author" and didn't even write their own book. They outsourced it—not that there's anything wrong with that (although, as a true writer it does sting me a little). 

But seeing this has taught me that the people who "win" are the ones who accept that things won't always be perfect, the process will be a bit messy, there are going to be some ups and downs, and they press forward regardless. 

If you feel like you have a story worth sharing with the world, let me tell you something:

It's going to take a lot, and I mean a lot of work.

Because you're not just working on your story, and the art of it, but also the distribution of it, making sure it gets in front of the right eyes.

I really want to create a whole course on this. If this blog post resonates with you at all, I would really appreciate it if you commented below with some of your thoughts, and what you would like to learn most when it comes to storytelling—whether it be for yourself, your personal brand, or your company.

What are you most confused about?

What is your biggest apprehension or challenge?

Let me know! If it's going to be tough work, we might as well work together.